MNL: What does 'design' mean to you?
DDS: At D’Dezign Street, designing plays a vital role. It’s a creative and an artistic approach to satisfy our passion. Designing for us is like an activity, which translates an idea into a creative product.
MNL: Based on your experience, what are the most important things a client/ customer demands these days? Do they need more focus on design or more focus is on quality?
DDS: As per our experience, the new age client/customer demands for a product that is simple yet unique, classy yet trendy and a quality product always makes a mark. A combination of an aesthetic design and quality product is best suited in today's market scenario. The most challenging part is to create a design, which resembles all the elements as per our client's preference and within budget. Our aim is to offer designer products that can be flaunted.
MNL: Each client is different. How do you bring variety in your approach to meet their needs?
DDS: Each client has a different set of requirements as well as a different approach to designs. D' Dezign Street came into existence with acrylic and felt products like wall clocks, coasters, table mats and table runners. But over a period of time, with the increasing interaction with our clients we have experimented with various materials and also have developed designs which appeal to various genres viz. kids(use of vibrant colours), youth (funky designs), couples (romance), nature lovers (use of elements such as birds, butterfly, etc), music lovers (use of graphics such as rockband and musical notes), etc.
We also get new ideas and suggestions from our clients, which we timely incorporate in our brand portfolio. With our constant endeavor to give something extra we have grown our portfolio manifold from where we started.
MNL: Has the focus on Customized Products increased lately? Suddenly, there are too many websites and magazines focusing on this space. Or has it been the same always?
DDS: Yes, we agree the focus on customized products has increased lately. Today most of us love the fact that we can order products which are specially designed as per our preferences. Customization gives more content since the idea and the need that had been created in the clients mind is fulfilled. They are the true creators of that product. Customization adds a sense of personal touch.
MNL: Where do you seek inspiration for your work? / What inspires you?
DDS: Creativity is at the heart of all design and seeking inspiration to boost that creativity can sometimes be a challenge. We seek our inspirations from various aspects such as nature that has various elements wrapped up in itself, music, relationships between couples, families, friends, Indian art form, etc.
MNL: What's your USP? What are the unique things that you offer to a client?
DDS: Our USP lies in our designs and our cut-work technique. USP for us is being able to service to our clients with their wants- be it a customized design or a product delivery within a short span of time or even making something out of the box from our portfolio. Lets phrase it as ' A Customized Client Service'.
MNL: What all do you offer under your brand?
D’Dezign Street offers an array of products into home decor category.
1. Wall clocks
2. Wall decals
3. Tableware Accessories
- Table Runner
- Tissue box
- Cutlery Stand
- Serving Trays
4. Book & Magazine Stand
5. Dry Bin
6. We also acept corporate orders
D' Dezign Street is a joint venture between three friends- Hetal Shah, PriyankaManiar and RachitaGuaba.
We have all done our Masters in Business Administration and have added some good work experience in business before we came together and started our dream venture- D’Dezign Street.
It was merely our passion for art, sophisticated home products and business acumen that led to the birth of our business. Our aim is to offer aesthetics, style and functionality that add both value and the wow factor to any home.
Facebook Link: https://www.facebook.com/d.dezignstreet